Bruce Maxwell

  • Finance

Bruce provides Fractional CFO services to help startups get organized and funded. He is an expert in venture financing and has deep experience in crafting business models and go-to-market strategies. One of his core skills is creating financial simulations for business that aren’t in the market yet to help them identify the right pricing and distribution strategies and minimize the amount of capital they need to raise. Before starting his own practice, Bruce served as CEO of Positive Communications, a paging services firm. Bruce founded Positive in 1992, grew it to $40 million in annual sales and 450 employees, and sold over a million pagers. Bruce holds a BA from Swarthmore College and an MBA from Stanford University. Bruce is currently a mentor with 5 startup accelerators in the Triad.