Daryl Shaw is founder and Chief Creative Strategist of Royalty Marketing. Shaw has more than a decade of experience in integrated marketing, creative strategy and product / category management. Shaw has managed several Fortune 500 and corporate brands including Hanes, Dial Soap, Right Guard, Renuzit, Wrangler, Soft Scrub, Harley Davidson, Wells Fargo and Jersey Mike as well as entertainment industry clients such as Kevin Hart, Kelly Rowland and Shaquille O’Neal. Shaw is a graduate of Wake Forest University.
In addition to serving on multiple boards such as Habitat for Humanity, The Winston-Salem Chamber of Commerce, and Smart Start of Forsyth County, Shawl is a dedicated community member and leader and takes pride in using his personal and professional experience to mentor young black men. Shaw is a dedicated husband and father and enjoys photography, music, fashion, world history and looks forward to someday traveling the world to capture the lifestyles and cultures of various societies.