Wendy Castleman is renown as the creative, passionate, caring design-thinking leader who leads the Innovation Catalysts at Intuit. As one of the founding Intuit Innovation Catalysts, Wendy’s strengths include teaching and inspiring others to use proven innovation methods to improve the world. She has been a Design Research Strategist at Intuit for over 13 years, and previously worked at Remedy, Motorola, Philips and Lucent. Her expertise crosses Entrepreneurship, Innovation, Experience Design and Research. She has a PhD in Cognitive and Perceptual Psychology from the University of Texas at Austin and over 20 years of experience helping teams create awesome product experiences.