Mike has forty years of successful senior level experience across the branded apparel, footwear and cosmetics industries. He shares this expertise to enhance the experience of students at Elon University in North Carolina. As Vice President of VF Direct/Customer Teams, he was responsible for leadership and coordination of Direct to Consumer business including over 1300 retail stores and brand ecommerce sites across the globe. Some of these brands include The North Face, Vans and Timberland.
Mike is an effective thought leader and collaborator that enjoys defining key consumer strategies and building alignment to execute for success. He has worked across all aspects of brand management as well as Direct to Consumer, Digital and ecommerce.