Creative Startups Alum Etkie Featured in Elle Magazine

From Elle Magazine reporter Olivia Fleming... 

Last year, 43-year-old Dru Chackee was homeless, beading bracelets to sell to tourists in Tohajiilee, New Mexico, a community that currently has an unemployment rate above 70 percent. As each day grew to a close, Chackee, who has been beading since she was 13, would lower her prices from $25 to $10 per bracelet, simply to come away with "something." This year, however, Chackee is one of three Native American artisans beading luxury bracelets for a newly launched jewelry and social enterprise called Etkie, which brings marketing, sales, and financial resources to talented—but often underemployed—female beaders across New Mexico.

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