2014 Startup Profile: Bright bot

A serial social entrepreneur, Azin Mehrnoosh, founded Bright bot in 2013 with a vision of building a leading education technology company. Passionate about using storytelling as a fundamental tool to improve learning and creativity in the classroom, Bright bot’s interactive apps are designed to expand a child’s imagination, cultivate storytelling skills, help with literacy and comprehension, and other key developmental traits.

Despite having previously founded a successful technology company named CauseLabs, Azin reported that he hoped to gain a clearer sense of the education landscape and market strategy for his new startup at Creative Startups. After Creative Startups Azin successfully applied to the Village Capital Education Technology Accelerator where he says he was able to compete more successfully because Creative Startups had provided a process and network of mentors that helped him define his target customers, mature the company’s marketing lexicon, and ultimately form a cohesive growth strategy.

“Going on to Village Capital, it really benefitted me having gone to Creative Startups first. By the time I got through CS, the maturity in the business had taken a huge leap. My networks, advisors, and business model had all literally been accelerated so I could thrive in a more competitive startup landscape in DC.”

This year Bright bot is on track to double revenues and reach $120,000 in sales. Using a freemium model for their My Story app available on iTunes, My Story has been downloaded over 800,000 times and has recently been featured as a top 3 education app on the iPad App Store rankings.

Additionally, Bright bot has collaborated with Synapse Apps, another Creative Startups company, and together they developed a version of My Story for children with speech and language challenges.