From Albuquerque Business First reporter Blake Driver...
"Man, this goes by quick," said Adam Shaening-Pokrasso during his two-minute startup pitch on stage at the second annual Creative Startups Accelerator Demo Day in Albuquerque on Thursday.
"Advertising is kind of changing. We don't want to be sold to. We're kind of over that. We as a culture want to curate our lives," he said, explaining the philosophy behind his 12FPS, a marketing company headquartered in San Francisco, with an office in Santa Fe, which for about four years has been crafting "influencer type" campaigns for its list of brands.
Shaening-Pokrasso's small business was one of nine chosen for this year's Creative Startups accelerator program, which included online classes, meeting and networking with mentors, and finally a "Deep Dive" week of intensive all-day planning sessions at Downtown's Hotel Andaluz. It all wraps up Friday.